Websites · Online sales · Business systems
Palatka, Florida / Serving North Florida & beyond
Technical know-how.
Practical business sense.
Hi, I’m Mike. I help businesses improve their websites, online stores and everyday systems—with practical advice and hands-on help from a fellow business owner.
Start with what needs attention
What would make
your business work better?
01 · A stronger website. ↗
Show people why they should choose your business.
02 · A better online store. ↗
Hands-on help to strengthen your online sales.
03 · A smoother operation. ↗
Get experienced help with the moving parts.
Three ways to strengthen what you’ve built
Start with the part
that needs experienced attention.
01 / WEBSITES & VISIBILITY
Represent the business
you’ve built.
A new website, a redesign or improvements to a site that has fallen behind. Clear messaging, distinctive design and a direct path to an inquiry.
- Websites & redesigns
- Copy, service pages & search foundations
- Focused improvements & ongoing care
02 / ONLINE SALES
Put your online sales
in experienced hands.
Practical help with the storefront, product catalog, email campaigns and work behind each order. Tell me which part of your online sales needs attention.
- Shopify & Amazon
- Products, collections & app settings
- Email campaigns & online store improvements
03 / BUSINESS SYSTEMS
Make the work day
less complicated.
Get hands-on help with disconnected tools, repeated entry and processes that rely on a workaround. Understand the setup, then improve it.
- Lightspeed & retail workflows
- QuickBooks connections & reporting
- Automation & practical AI
From one business owner to another
I know how frustrating it is when the register won’t cooperate, the website goes down or the software creates more work than it saves—especially when you’ve got a business to run. I’ve been on both sides: the owner who needs it working and the person figuring out how to fix it.
That experience changes the questions I ask—and the work I recommend.
What will this mean for your staff? Will it make the customer’s experience better? Who has to keep it working when the day gets busy? Those questions belong alongside the technical ones.
I bring real operating experience to your website, online sales and business systems. I help you work out what needs to change, choose a practical approach and carry out the work.
Mike Duckworth
Business owner. Web developer. IT professional.
Experience behind the work
A longstanding client relationship.
Premium products.
A long-term commitment.
Longstanding client · Web & marketing
M-Clip / First-hand ecommerce experience
More than a project.
A long-term commitment.
M-Clip is a premium money clip and accessories business selling through Shopify and Amazon. I’ve known the owners for the life of the business and handle all of its web and marketing work.
The relationship goes well beyond a typical project. Knowing the business in depth means connecting the customer experience, the website and the work behind it.
Website build & ongoing maintenance
A Florida mission.
An enduring legacy.
Conservation nonprofit · Established 1969
Friends of the Everglades / Website design & maintenance
A website for a mission
that matters.
Founded in 1969 by Marjory Stoneman Douglas, Friends of the Everglades is a conservation nonprofit working to protect and restore the Everglades.
I built their website and continue to maintain it. The site brings together the organization’s mission, advocacy updates, education resources and ways for supporters to get involved.
First-hand operating experience.
The storefront.
The systems.
The whole business.
Retail business · Web & operations
Florida Keys Outfitters / Retail & business systems
Experience from
inside the business.
Florida Keys Outfitters is a saltwater fly shop in Islamorada, where I spent about six years running the day-to-day business—with responsibility that reached well beyond the website.
I ran the website and email campaigns, along with all the internal business systems—including Lightspeed and QuickBooks. The customer experience and the day-to-day operation were both part of my job.
Clear expectations from the start
Know how the work
will be priced.
A defined build
Website projects
From $1,500
Essential, Expanded and Custom website options, with the work and schedule agreed before you start.
Shopify, Amazon & marketing
Online sales
Project-based or ongoing
Improve your online store and the work behind your sales. For some ongoing projects, we can agree on a fee based on a percentage of sales.
Advice & hands-on implementation
Business systems
$100 / hour
Evaluate software, connect business tools or simplify an everyday workflow. We agree on an estimate and spending limit before starting.
Palatka roots. Florida reach.
Built here.
Connected beyond it.
I’m based in Palatka and available to help businesses across Northeast Florida and throughout the state, working remotely or in person depending on the project.
Work directly with Mike
What would you like to get working better?
Tell me about the business and the part that needs attention. A specific issue is a useful place to start.