Take Your Business Mobile With Responsive Web Design
If you’re a small business owner you already know that having a constant flow of new customers is vital to your success. That’s why marketing is so important to any business, big or small, and that’s also why using the latest marketing tools to your best advantage has always been important as well.
One of those tools is, of course, the Internet. It’s no big secret that the Internet has become one of the most important marketing tools for practically every business around the globe. Creating a well-designed, engaging and easy to navigate website to “host” their business online is one of the first tasks that any new business needs to achieve so that customers can use the World Wide Web to search for, find and purchase goods and services from that company.
Simply put, when a webpage is designed using responsive web design, it automatically will fit correctly on any screen, whether it’s a laptop, PC, smartphone or tablet.
Today however there is a sea-change occurring not just here in the United States but around the world. That change involves “mobile devices” like smart phones and tablet computers and the fact that people everywhere who own these devices are using them more and more to “surf” the World Wide Web and perform many of the same functions that they’ve been using their laptops and PCs to do for the last two decades.
Now, truth be told, many business owners are under the false impression that, since they already have a website online, the people using their smartphones and tablets will have no trouble continuing to find their business when they search using their mobile device. While that’s true, there’s one big difference that many business owners aren’t aware of, and that is the fact that a regular webpage, which was designed to display correctly on the screen of a laptop or PC, doesn’t display very well on the smaller screen of a tablet or smart phone.
Recent statistics show that a person who comes upon a website that isn’t “optimized for mobile” will usually navigate away from that site within 20 seconds.
In fact, a normal webpage can be extremely difficult to navigate using a smart phone, something that most consumers absolutely despise. Don’t believe it? Recent statistics show that a person who comes upon a website that isn’t “optimized for mobile” will usually navigate away from that site within 20 seconds, opting to find a site that is mobile optimized.
And that brings us to the actual subject of this blog, responsive web design. Simply put, when a webpage is designed using responsive web design, it automatically will fit correctly on any screen, whether it’s a laptop, PC, smartphone or tablet. So no matter if a potential customer is at home on their 17 inch laptop, surfing from their iPhone or using their Nexus 7 tablet, that website will display correctly and will “optimize” their ability to navigate, enjoy and make a purchase on that site.
Basically, mobile optimized and responsive web design go hand-in-hand. If your website has been designed to be responsive, it will automatically optimize itself for use on any mobile device that’s being used to view it.
It can’t be overstated how important this actually is. The average consumer today is interested in ease-of-use and speed of delivery. A webpage or website that is responsive will provide that ease and that speed on every device, and do something else that’s near and dear to every business owner’s heart; increase sales.
So if you have an excellent website that’s beautifully designed, easy to navigate and used to bring in a lot of sales, but these days your sales have dropped off considerably, the problem may simply lie in the fact that your website isn’t designed to be responsive to mobile devices. If that’s the case, and you’d like to change that fact, please let us know and we’ll show you the expert services that we have that can make it happen.